АвтоВАЗ возвращается к корням: Новый ВАЗ-2105 2023-2024 – гордость линейки «Жигули»

In recent years, the auto industry has grown at a phenomenal rate, with manufacturers discovering new ways to enhance performance, safety, and comfort. However, in the face of this growth, it is becoming challenging for automakers to maintain their original identity and connect with their old customers. One such automaker that has been facing this challenge is AvtoVAZ, the largest car manufacturer in Russia.

Years after they phased out their classic models, which were commonly referred to as the “Zhiguli,” AvtoVAZ has finally decided to go back to its roots. The company has announced the launch of the new VAZ-2105 – a modern version of the classic “penny” car that many Russians grew up with.

What is the New VAZ-2105?

The VAZ-2105, also known as the Lada Riva outside of Russia, is a classic car model that was popular throughout the Soviet Union and other eastern-European countries. This model was produced between 1979 and 2010, and many people have fond memories of its durable design and utilitarian features.

Now, AvtoVAZ is planning to release a completely new version of this classic car in 2023-2024, complete with modern technology and enhanced safety features. This move is designed to tap into nostalgia among Russian car enthusiasts for the old, reliable cars of the past.

What Can We Expect from the New Model?

The new VAZ-2105 is said to be a modernized version of the classic vehicle, with a design that pays homage to the original model while integrating new features. AvtoVAZ has not released much detail about the new car, but it is expected to have an updated, more aerodynamic shape with larger, modern headlights.

The car will be powered by a 1.6-liter four-cylinder engine with 85 horsepower. Additionally, it will have a semi-automatic transmission, making it user-friendly for those who might not be used to driving a stick-shift. The new model will also incorporate upgraded safety features, such as anti-lock brakes and airbags.

Why Is AvtoVAZ Going Back to Its Roots?

AvtoVAZ has been struggling to remain relevant in recent years, with a lack of new models and increasing competition from other Russian and foreign automakers. This is why the company has decided to leverage the nostalgia factor by bringing back a classic model and modernizing it.

The company has always been synonymous with the “Zhiguli” brand, and this move is designed to reinforce that identity and win back customers who may have lost trust in the brand. The new model is also an attempt to increase AvtoVAZ’s market share in the affordable car segment – a key market in Russia and other developing countries.

Final Thoughts

The new VAZ-2105 is a testament to the power of nostalgia. By bringing back a classic model and modernizing it, AvtoVAZ hopes to win back customers and reinforce its brand identity. It is a bold move by the Russian automaker, and one that is sure to resonate with locals who grew up with the original model.

As we wait for the new VAZ-2105 to hit the market, it will be interesting to see how it performs against modern-day counterparts in the affordable car segment. Will it be able to compete with the likes of Kia and Hyundai, or will it be a niche offering for those who long for the cars of the past? Only time will tell.

Summary:

After years of phasing out their classic Zhiguli models, AvtoVAZ has decided to launch a new VAZ-2105, a modern version of the classic model. Although the company has not released much detail of what the car will look like, it is expected to have an efficient and aerodynamic design with modern safety features. This move is seen as a way to tap on the nostalgia of their Russian customer-base, win back customers, and reinforce their brand identity. The car is expected to hit its dealerships in 2023-2024 and is also a move to increase AvtoVAZ’s market share in the affordable car segment, a vast and key market in Russia and other developing countries. #BUSINESS